Frankel, Bud and H. W. Phillips. Your Advertising's Great...How's Business?: The Revolution in Sales Promotion. Homewood, Ill.: Dow Jones-Irwin, 1986

Frankel, Bud and H. W. Phillips. Your Advertising's Great...How's Business?: The Revolution in Sales Promotion. Homewood, Ill.: Dow Jones-Irwin, 1986